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Service Year
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Service Year

$35


This is the debut hat in the Belief Line, representing social issues to spread awareness and raise money. 

Imagine how our nation would be different if every young American did a year of service. This hat is dedicated to advancing that belief while also helping you look great. 

The exterior grey is organic cotton twill. Under the visor is eco-canvas. 100% of the profits are donated to Service Year Alliance—a nonprofit working to make this belief our reality. Scroll down to read the story behind the hat. 

Additional details:

  • Unstructured cap fits snug on your head
  • Visor comes semi-curved and bends to your preference
  • Size: depth runs average; circumference is adjustable with grey snaps; more info in our fit guide
  • Machine wash cold + air dry (spot clean ideal) - do not tumble dry
  • Made in US
  • Lifetime guarantee

The Belief

Make a year of service a common expectation and common opportunity for all young Americans.

Why Now

America has urgent needs that service years address: significant social challenges that require more people involved day-after-day. Racial, economic, religious, and political divisions. Over five million young adults who are not in school or working. A 21st century skills gap that is leaving millions of Americans behind.

Uniting diverse young Americans in a year of service can build bridges across lines and remind the nation what happens when we people come together in common cause.

Service years transform lives and develop the next generation of leaders our nation needs.


Behind the Design

In the debut design of the Belief Line, four elements come together to form the Service Year hat.

The line branching off represents the path less taken, differentiated in red to recognize the courage to make a choice that is different from the crowd. The upward trajectory symbolizes the personal transformation one experiences by answering the call to serve.

The diverging paths form a "Y" to represent the "year of service" — a year of intense commitment to community and country.

The quote under the brim is one of the most famous lines in American history, spoken at JFK's Presidential Inauguration. It asks us each what role we can play because our nation only works when we each fulfill our civic responsibility. It's placed under the visor to serve as a secluded but always-present inspirational reminder of this truth.

The red and orange colors come from the colors of Service Year Alliance—the organization leading the effort to make this belief a reality—that every young American serves for a year.

It's a great hat whether you've served or want to recognize the ideal of service.