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For years, we tried to find high quality hats with no logos.

Shop Men's

With no luck, we set out to make our own.

Shop Women's


But, we wanted to take things further and focus on values in everything we do.

We use eco-friendly materials.

From organic to recycled to salvaged.

The Belief Line.

Hats representing critical social issues with 100% of those hats’ profits going to nonprofits working on those issues.

We put you and design first.

Our logo is nowhere to be found. Our first hats all include "founding customer" tags.


Our goal is really simple: to make hats you love because of the designs, the quality, and the values that went into them.

Men's Hats

Dad hats, snapbacks, and flat brims!
Shop Men

Women's Hats

New winter styles!
Shop Women